Now, that’s what we call a bold look…

Gigi Hadid has braved a dramatic new look in her latest magazine cover.

Celebrating its 10th anniversary issue, Britain’s bi-annual LOVE magazine released a number of September covers, featuring the supermodel sporting a Donnie Darko-style bunny mask, while clutching a small white dog.

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The half-Palestinian model’s daring shoot caused quite the stir, polarising her fanbase.

“I love my queen but this is a no no,” one fan commented on the magazine’s Instagram photo of the latest cover, shot by Swedish photographer Mikael Jansson.

“Gigi Hadid’s LOVE cover… is quite something,” wrote another.

Others lauded the shoot’s spooky side, with one fan commenting: “Gloriously horrifying. I think I’ve seen this in my nightmares.”

It isn’t the first time Zayn Malik’s other half has courted controversy with her LOVE Magazine. Last December, she bared her underarm hair for their annual advent calendar.

Uma Thurman, Adwoa Aboah, Naomi Campbell and BFF Kendall Jenner are some of the other famous faces fronting the issue, although theirs are tame by comparison to Gigi.

Thankfully, Gigi also shared a less terrifying version to her own Instagram.

A post shared by Gigi Hadid (@gigihadid) on

Phew, that’s more like the Gigi we know and love.

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