Burberry have made their mark on Dubai’s Palm Jumeirah by placing an enormous Olympia bag on the sandy shores.

As part of the Olympia bag campaign which launched on May 18, 2021, the bag stands in front of the iconic Dubai Marina skyline. Structured and sculptural, this larger-than-life bag is set to travel the world as part of Burberry’s latest awe-inspiring takeover of global landscapes.

The bag will also set sail through London’s river Thames between 25-27 July, beginning its journey at Royal Victoria Dock and mooring at various locations along the Thames over three days.

Burberry Bag

A warm tan colourway finished with gold-plated hardware engraved with the Burberry logo have been chosen for the vast creation, giving people lucky enough to view the sculptural phenomenon an insight into the finishes available.

The iconic Olympia Bag is expertly made in the highest quality leather, which has been selected for its memorable beauty and unique textural characteristics. Each bag is individual, crafted in Italy, they are hand-shaped, painted and meticulously finished by artisan makers. The unique carved silhouette is hand-moulded on a wooden block which creates the bags unmissable structure.


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The campaign launched in mid-May and featured FKA twigs, Kendall Jenner and Shygirl. A series of images were released, set in a minimalist backdrop of marble and the famous Burberry beige, which aimed to embody feminine energy, strength, sensuality and freedom of expression.

The supersize bag will be on Palm West Beach until July 10.

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Images: Supplied