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On a recent press trip around New York City, Gen Z’s favorite beauty entrepreneur set the town on fire (metaphorically) with her strawberry-glazed inspired outfits.

Hailey Bieber arrives at the Good Morning America studio in a sophisticated and femme monochromatic look: Vivienne Westwood off-the-shoulder dress, Ferragamo Wanda bag and Italian-made Maison Ernest mules.

Here, the patron saint of dewy skin steps out looking radiant in an all-red ‘fit showcasing an Ermanno Scervino FW23 strapless mini dress, Ferragamo mini bag to promote her Krispy Kreme collaboration featuring the fan-favourite strawberry glazed donuts.

Finally, on a separate occasion, the Rhode founder is captured alongside husband Justin Bieber in a ruched floral-embellished halter mini dress by Magda Butrym and Saint Laurent metallic strappy heels.

Scroll through the gallery below for editor-approved red-hot hero buys:

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Feature Images: Instagram @danixmichelle