When it comes to tropical vacations, finding the right swimwear lies at the core of any getaway.
As we all want to pack light, the Berlin-based label, JANTHEE Berlin was born to create versatile and adjusting pieces that can be worn in eight different styles.
The brand ensures a special emphasis on quality materials and is praised for its ‘second-skin fit’, receiving the seal of approval from multiple A-listers such as Kendall Jenner, Hailey Bieber and more.
To understand more about how the swimwear label began, Emirates Woman spoke to Linda Hausser about how she created innovative pieces that customers are bookmarking ahead of summer.
What do the first 30 minutes of your day look like, your morning routine?
It completely differs day to day, however, I do try to wake up as early as possible to maximise productivity. As I’m an early bird, I wake up and immediately go to the gym, as I love to begin my days with an effective workout. I then enjoy a cup of decaf coffee and begin with my emails, as I like to have everything planned ahead, so my team can ensure their day functions smoothly.
What inspired you to start JANTHEE Berlin?
I think my adventurous soul is what motivated me the most. By the time I was 18, I was travelling the world, seeing what was out there and realised that there was a lack in the European swimwear market that needed to be filled. As a keen swimwear enthusiast, I didn’t find what I was looking for, whenever I went on a summer vacation. Like me, many others felt the same way and I thought this was the perfect opportunity to test the waters and here we are today.
How has the brand evolved and what is the core DNA?
I started the brand back in 2016 and it has evolved hugely since then. It has been almost six years of continuous learning, as we’re trying to perfect our products both in terms of wearability and consciousness. Since we launched and I become more aware of the market, the focus has shifted to sustainability and fair production. This is why it was important for me to leverage a European supply chain. All our materials are sourced within the EU and our suppliers are certified to ensure they’re being fairly paid and under good working conditions. As our DNA champions versatility and long-lasting pieces, we want to be known as the brand that sells premium bikinis that cater to all.
Some pieces can be worn eight ways. Was versatility a key from the outset?
Yes, indeed. When I started, I was on a tight budget and was my own client. That meant at a young age, I didn’t have the means to mass shop. Hence, I always chose simple, timeless pieces that I knew could be worn on different occasions in many ways. I wanted people to have bikinis that were premium and efficient, yet still affordable. Many of the bikinis can be worn by the poolside and for a night out, making them a must-own for any customer.
What makes JANTHEE Berlin unique compared to the breadth of offerings that already exists in the market?
I would say that even though there are plenty of swimwear brands in the market, I feel the relationship between quality and price varies greatly. At JANTHEE you get a unique piece you won’t have seen anywhere else. We’re also very proud to be able to say that we have something not many or any brands have yet to achieve in the market which is the combination of timeless pieces, fair fashion, quality and sustainability. We know around 90 per cent of our competitors are still producing in China for low rates and high quantities, that is not what we aim for and that’s probably why ever since we entered the market, we have gained more and more the trust of consumers.
The materials you use are resistant to chlorine and salt water. How challenging was this to incorporate?
This is interesting because the challenging part wasn’t finding these details on the fabrics and accessories, but actually finding the right partner who would be willing to embrace this project with me. I wasn’t looking for just a production space, I wanted someone who would share my vision who would believe in my goals, and work alongside me on the challenges that come with the launch and creation of a completely new brand and concept. From the beginning, the goal was to create long-lasting pieces that you could wear either to the pool or the sea and we needed someone with both the skills and the understanding as we didn’t want to be just one more brand in the market.
Which styles drive sales season after season?
Our bestsellers are definitely the ones you can use in multiple ways because they are unique, and you don’t really find them elsewhere. For the next collection, dropping end of this year, we are stepping up the game and combining colours in reversible styles, so you can buy one set and have two different hues at once.
This is The Summer Escape Issue – where would you like to escape to this summer?
Usually, I’m a fan of Mykonos where there’s a good balance between lounging and partying, as I absolutely love the azure waters. However, as I’ve travelled quite a bit already, I’m looking forward to some downtime in Athens, as it’s the perfect mix of beach clubs and peaceful venues. I plan on renting a boat and spending most of my time by the ocean. By the end of summer, I am definitely travelling to my country of origin, Thailand, to spend some quality time with my family. Since COVID, I haven’t had the opportunity to spend much time with them, so we are taking some time to reset and prepare for the next season.
July/August’s – ‘The Summer Escape Issue’ – Download Now
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