George Clooney is tearing his shirt open… but settle yourself ladies as the Hollywood heartthrob is simply striping back to his Save The Arctic T-shirt in support of Dame Vivienne Westwood‘s campaign with Greenpeace.
The silver fox was joined by a host of A-list celebrities including supermodels Kate Moss and Naomi Campbell, Games of Thrones star Maisie Williams, actress Dame Judi Dench and singers Kylie Minogue, Chris Martin, Rita Ora and Paloma Faith, each of them starring in a powerful advertising campaign to raise awareness to on-going environmental issues in the Arctic. In particular the campaign aims to collect 10 million signatures against Shell’s decision to drill the Arctic, which is due to start this month.
In total, 60 celebrities took part in the powerful photoshoot shot by renowned London-based photographer Andy Gotts (he is most famous for his moody black and white portraits of big name movie stars). He captured the stars in a series of poses but all wearing the same Save The Arctic campaign tee.
The size of the project and the brevity of the stars involved meant the shot took over 18 months to complete, with the results displayed in Waterloo tube station, London, UK. Why Watrerloo? It’s the closet station to Shell’s London headquarters.
John Sauven, Executive Director at Greenpeace UK explained: “Behind the 60 famous faces in this collection, there are millions more rising up to demand Arctic protection. The global movement to defend the Arctic is snowballing – with seven million people already calling for its protection.”
“This is really a matter of life and death if we don’t save the Arctic, forget it – the human race will not survive,” adds lead celebrity campaigner Vivienne Westwood. “It was John Sauven’s brilliant idea to exhibit the images in Waterloo – using the escalators as a new art space in London – hundreds of people will be able to see the images.”
The exhibition runs until July 26, 2015.
Photos: Andy Gotts/Save The Arctic via Getty Images