Shopping for a cause
In four short years, Gabriela Hearst has made a name for herself thanks to the success of her eponymous fashion label. The designer’s star-studded clientele includes Meghan Markle, Amal Clooney and Selena Gomez to name a few.
The brand is known for it’s stand on sustainability, slow fashion and working with the most luxurious fabrics to create timeless pieces. Not only that, but the designer announced that from December 2 to 9, Gabriela Hearst will donate all net proceeds from her flagship and online stores to Save the Children, a nonprofit organisation that supports relief efforts in Yemen.
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Committed to help, the designer also revealed that she will make her eclectic handbag collection, available for purchase online at gabrielahearst.com. This is a big step for the label, as that line is usually accessible only upon request. Gabriela Hearst made the announcement through her Instagram account, where she wrote a lengthy post about the crisis in Yemen.
Ever since 2011, Yemen has been plagued by a bloody civil war, that has become of the biggest humanitarian crises today. The 2019 Worldwide Threat Assessment found that more than 22 million people in the country (about 75 percent of its population) need humanitarian assistance. Sixteen million lack access to clean drinking water and food, and more than 1 million people suffer from cholera.
“These are pictures of Yemen from 2012 before the war started (2015) that my dear friends Stacey & Terry McDonnell took. Now it is war torn and 12 million children needs desperate help and assistance. Tomorrow our @savethechildren #yemen campaign starts. We are giving ALL our net proceed generated from 12/2 to 12/9 in our stores and e-commerce,” Hearst wrote on Instagram.
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“This crisis has fallen out of the media but is still very present and STC is one of the few and largest NGO’s that at high risk is allowed to operate in Yemen. I have been fortunate enough to see STC in action in the field. It is extraordinary the work they do for children in remote places, conflict torn with broken infrastructures or none at all. Real life hero and heroines.”
Media: Instagram, Supplied
