From cup to closet: Matcha green is fashion’s new obsession

In celebration of National Matcha Day, fashion is taking a cue from everyone’s favourite green brew.

Much like the calming, vibrant qualities of matcha tea, matcha grieen has emerged as the colour of the moment—offering a refreshing balance of serenity and style. This soft yet lively hue, which sits beautifully between sage and pistachio, brings a sense of grounded elegance to modern wardrobes. Just as matcha promotes mindfulness and energy, its namesake shade brings a similar revitalising spirit to fashion, making it the perfect choice for a seasonal wardrobe reset.

Matcha green is the standout fashion colour of spring 2025, blending the earthy calm of sage with the vibrancy of pistachio.

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A post shared by Hannah Whiting | Minimal Street Style (@imhannahwhiting)

From breezy sundresses to structured tailoring, this versatile hue is dominating wardrobes and runways alike. Its muted vibrancy feels soothing yet modern, making it the perfect palette cleanser for wardrobes craving a touch of understated colour. Whether worn head-to-toe or as an accent piece, matcha green embodies an effortless kind of cool that feels just right for the season.

More than just a passing trend, matcha green taps into the growing desire for wellness-inspired living and mindful fashion choices. Much like the calming ritual of drinking matcha itself, dressing in this soft, earthy tone suggests a balance of ease, confidence, and intention. As fashion continues to lean into more natural, grounded aesthetics, matcha green is perfectly positioned to be a modern classic—one that feels as good to wear as it looks.