Formerly spearheaded Tag Heuer and LVMH Moët Hennessy (LVMH) Watchmaking Division, Frédéric Arnault has been appointed GEO of Loro Piana.

French luxury conglomerate LVMH is currently undergoing shakeups and reshuffles in the top ranks since early this year, and has announced Frédéric Arnault – one out of the five sons of billionaire LVMH chairman Bernard Arnault – CEO of the Italian luxury label. The 29-year old Arnault will be succeeding Damien Bertrand, who will be moving to Louis Vuitton as deputy CEO. Under Bertrand’s tenure, Loro Piana remained authentic to its core DNA while at the same time expanded the growth and development of its leather goods category.

Loro Piana

Celebrating 100 years of history and heritage, the quiet luxury brand has remained on the radar for luxury enthusiasts over the last few years, both old and new, thanks to a well-executed strategy of collaborations, partnerships, and activations. Since its foundation, the Italian luxury fashion label has constantly focused and pursued offering sublime timeless beauty and authenticity to a discerning global clientele.

Loro Piana
For Arnault, this will be the first-time to lead the fashion and leather goods division. Banking on his previous luxury experience, this exciting new chapter could potentially see stronger vision and journey to add to Loro Piana’s brand legacy.

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