Say ‘hello’ to Maison Fenty.

After months of speculation, luxury conglomerate LVMH and Rihanna have confirmed their partnership on a new luxury brand under the Fenty banner.


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The singer was quick to share the new logo of her upcoming label with her 70 million Instagram followers and it was revealed that the operations will be based in Paris with a team consisting  of those who have previously worked at Louis Vuitton and Celine. In a statement she said:

“Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”


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Here is what you need to know.


According to WWD, the Fenty Maison will be “centered on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commerciality and communication of the brand.” It will cater to men, women and children.


The release date has not been announced but with it scheduled to debut for Spring 2019, we imagine it will be dropping over the next few weeks.


You can shop her designs online at which also has a dedicated Instagram account, though nothing has been posted on it yet.

Go forth and conquer RiRi.

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