Available at Bloomingdale’s Dubai

We know it’s only February, but we want to dub this year as a year of conscious shopping. As more of us look for sustainable answers to our pay-day purchases, brands are equally exploring ways to reduce their carbon footprint.

Feryal sustainable brand dubai

Dubai-based womenswear label Feryal has collaborated with Bloomingdale’s on an exclusive collection of ethical pieces. The brands aim was to use beautiful and bright hand-loomed, eco-friendly and organic fabrics from factories that promise to treat workers fairly.  The manufacturing of clothing is done with a privately owned factory where working conditions can be carefully monitored.

The exclusive collection is designed for the city girl on a relaxing vacation, with pieces to compliment the beach life in every way; taking her from sunny sandy days, to a romantic evening dinner.

Feryal launches its exclusive collection on Friday February 7 at Bloomingdale’s pop up, The Dubai Mall

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Media: Supplied, Instagram