Volume, lift and curl

With hundreds of mascaras on the market, finding one that does it all is almost like finding a mythical unicorn. But Rihanna is making our fantasy a reality with her latest launch.


If previously you only had one mascara for lengthening, another for volumising, and an additional one for curling, Fenty Beauty has managed to combine all those requirements in one with the launch of Full Frontal Volume, Lift & Curl Mascara. The ultimate do-it-all mascara designed for full-on, fanned-out eye-opening lashes, featuring an exclusive flat-to-fat brush.

What does that mean? The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had.


“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush,” Rihanna explains.

Not only that, but Rihanna has managed to take her mascara to previously unchartered depths of blackness, so you can be sure you’ll have the most defined lashes in the room. Team EW has tried and tested the mascara and can confirm that the formula smoothy glides onto the lashes and doesn’t clump up, which means you can layer define and separate the lashes for the desired result. It’s also made for our poolside lifestyle as it’s longwear and water-resistant.


Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to just the outer edges of your lashes while brushing them outward.

Fenty Beauty by Rihanna Full Frontal Volume, Lift & Curl Mascara will be available starting January 16 at Sephora, Sephora.com, and Fentybeauty.com.

Our lashes are in for a treat

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Media: Supplied