If you have yet to discover Fendi’s latest collection of cute and whimsical, furry friends then you’re in luck! With the invasion of the Bag Bugs (furry little charms to adorn your accessories), Fendi has launched their very own adorable mini-film that introduces the ‘meteorite-like’ charms. Ever the first to deliver you hot fashion news, we have the exclusive preview of the video. 

Watch as the Bag Bugs, each with their own unique characters, get brought to life. The video shows them enjoying a range of activities from driving along in a car to fishing in an ocean to even finding Bag Bug love. Every fashionista worth their sartorial salt should collect each of the different characters: The Funny, The Snob, The Angry, The Savage, The Crazy and The Playful. When it comes to stylish friends, you couldn’t get more friendly then this fluffy six.


Getting ready to dominate the holiday collections, they have already caused a huge buzz on the fashion circuit with everyone, who is anyone,rushing to collect some of her very own. As well as being a firm favourite at fashion week, with colourful balls of fur being spotted trailing behind socialites, the Bag Bugs have also become popular with celebrities. Supporters already caught sporting the Bag Bugs include fashion icon Anna Dello Russo and British model and world-wide trendsetter, Cava Delevingne, who is also the face of Fendi’s A/W13 campaign.

Fendi is well known for their specialisation and superior craftsmanship in the fur industry and the Bag Bugs are no exceptions, coming straight from the Fendi Fur Atelier in Rome. Made from fox, mink or shaved mink fur and featuring a range of luxurious leathers, the Bag Bugs will brighten up this festive season with their bold colours and prints. With a range of different facial expressions, they make the perfect gift and are sure to make anyone beam with delight. They’re certainly on our wish list.

The Bag Bugs Dhs2,680 each.  Fendi (04) 3399782