H&M continue to impress with their host of celebrity-fronted campaigns, this time around the introduce a superb supermodel inspired line.

Models of the moment: Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen appear in their ‘The New Icons’ ad.

The collection was inspired by the model’s off-duty style.  Our picks include the slouchy fringe tote, a pair of micro demin cut-offs, the black semi-sheer maxi skirt and embossed heeled booties.

Behind-the-scene-image-03“These days I feel that every girl needs the perfect leather jacket to give themselves that “cool” factor.  The jacket in this collection is amazing.  I anticipate that the upcoming pictures will be very nice because we had an amazing time on set with the crew and models.” Liu Wen

Behind-the-scene-image-02 “This collection is super cool and perfect for your everyday girl who wants to look great and feel comfortable at the same time. I loved the look I was wearing because it’s something I would see in the store and would want to wear. The vest gives you versatility and you can mix and match it to change up your outfit.” Joan Smalls


The collection will be available in store from April 11.