Fashion capital in the making!

In these past few years, we have witnessed Saudi Arabia undergo major changes. Now, the Kingdom is launching it’s flagship fashion event, Fashion Futures.

Some of the biggest names in the fashion industry including: Halima Aden, Iris Van Herpen and Giles Deacon jetted to Riyadh yesterday to celebrate the inauguration of Saudi’s first ever fashion-centred event. The three day extravaganza is expected to feature talks, panels, workshops and discussions led by influential figures in the world of fashion.

 

 

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The initiative, which has been described as ‘fashion meeting culture’ is part of Saudi’s modernisation program, Vision 2030. Over the past few years, the fashion industry has been booming in the region, with international brands even catering to modist fashion and so, it is one of the sectors that the Ministry of Culture is working on cultivating. Fashion Futures will serve as a platform to create dialogue between Saudi talent and the international fashion industry. The event is looking to address issues impacting the industry on both a local and global scale.

 

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“By bringing together a diverse group of fashion experts from both the Kingdom and around the world we are facilitating international cultural exchange; providing Saudi fashion professionals with the opportunity to learn from some of the best in their respective fields, while offering a platform to showcase their talent to a global audience,” said Abdulkarim Alhumaid, Official Spokesperson of the Ministry of Culture in Saudi Arabia. “Fashion Futures is the first important step on a journey to transform the Saudi fashion industry from a nascent under-developed sector to a flourishing hub of creativity and innovation.”

Saudi pulled out all the stops for their inaugural fashion event, which is attended by industry heavyweights. The attendees list includes:

  • Halima Aden, International Model and Activist
  • Hatem Al Akeel, Saudi Designer
  • Hayat Osamah, Saudi Photographer
  • Giles Deacon, British Designer
  • Iris Van Herpen, Dutch Couturier
  • Wil Beedle, Creative Director at All Saints,
  • Arby Li, Editor-In-Chief of HYPEBEAST
  • Ravi Thakran, Group Chairman, LVMH South Asia and Southeast Asia, Australia and Middle East
  • Honayda Serafi, Saudi Designer

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