As everyone knows after ever major fashion week and event comes an even bigger party, and it was no different at Fashion Forward Season Three. By the time the last model stepped off the runway, the socialites and sartorial savvy alike hotfooted it to the most fabulous soirees. 


High street label Iconic got the style set ready for the weekend with their jam-packed ‘Selfie’ party. Held outdoors at the Fort Island in Madinat Jumeirah, guests were encouraged to snap pictures of themselves throughout the night and post them on social media using the hashtag #MyIconicSelfie, the best images of the night were then retweeted and regrammed on Iconic’s official social media account. VIPs were treated to bite-sized eats and plenty of bubbles throughout the night as models took to a makeshift catwalk to showcase Iconic’s baroque-inspired winter collection to a heavy round of applause.


Mirrored walls and coloured spotlights set the scene at the Iconic Selfie Party.

Happy party-goers:


Ralph Gesterkamp, Shawn Stephens and Salma Awwad


Lan Stanley and Malika Nur

All in the details:


Chanel bags, stacks of bracelets and statement necklaces stood out from the crowd.



Following the last show of the day visitors headed over to the lively Axe party for a well-deserved spot of dancing. The Fort Island was once again the scene of the party but hosted a quieter crowd who made use of the luxe white sofas and white tables dotted over the dance floor. Axe hosts and hostesses made sure everyone walked away with a swag-filled goody bag and took a turn posing against the photo wall under the neon blue spotlights.

The setting:


Guests mingled at the stylish party

Three’s Company:


The evening’s best dressed trios


Following on from the spectacular Amato by Furne One show on the last day of Fashion Forward, the heaving crowd made their way to the much-anticipated after party. Battling considerable queues to get in, socialites, style mavens and celebrities alike let their hair down after the three-day festivities and lit up the dance floor. Mellow house tunes soon gave way to heavy club anthems and even fashion blogger BryanBoy was spotted busting a move in the VIP section.

The setting:


VIP Partying:


The sartorial standouts on the night


Photography: Victor Besa