With Dubai vying to be the next style capital, today’s launch of the dynamic Fashion District at Mall Of The Emirates certainly puts it in a great position, with the opening set to put it high on the fashion radar.
Fashion District at Mall Of The Emirates completes phase one of the mall’s multi-stage redevelopment, worth an estimated Dhs1 billion. The vast 5,000sqm space hosts more than 30 contemporary stores, unveiling a refreshed mix of debut and existing brands to create a stylish new landmark for the emirate, helping, in the process, the region in its bid to be one of 10 destinations in the world for fashion and tourism.
Many of the stores unveiled by Majid Al Futaim are first-time to the region, stand-alone boutiques from across the globe, including fashion giants from Halston Heritage to edgy fashion line McQ by Alexander McQueen, Parisian chic label Sandro, luxury brand Elie Tahari as well as fashion and homeware store C Wonder and Emirates Woman favourite Alice + Olivia. Those with a sweet tooth will delight in the opening of The Hummingbird Bakery, famed for their cupcakes.
EW’s Alexandria tries on some of the fancy goods at Elie Tahari and Halston Heritage before tucking into some cupcakes
As well as introducing new brands to the development located on the first floor of the east wing, existing brands have also been relocated and revamped as part of the mall’s ‘evolution’.
“The Fashion District is a significant milestone in Mall Of The Emirates’ Evolution 2015 redevelopment, providing a tangible preview of the mall’s wider ambitions to introduce innovative fashion and lifestyle concepts,” says Dimitri Vazelakis, Executive Managing Director, Shopping Malls for Majid Al Futtaim – Properties. “The redevelopment… [will] transform our flagship shopping centre to new and compelling standards of design and shopping excellence.”
However, it’s not all about fashion as the new project, which is only phase one of Mall Of the Emirates’ transformation as part of its commitment to evolving quality, also includes exciting dining and entertainment concepts – the latter seeing the current cineplex being relocated and undergoing a glamorous and more convenient makeover.
The development comes at an important time, supporting Dubai’s vision for the 2020 Expo and also helping promote its stance as a viable fashion hub.
When it comes to the next and final stages of the adventurous and stylish development, Mall Of The Emirates’ very own slogan sums it up perfectly – “Shopping is only the beginning.”
