We can’t wait

Sole DXB, the celebrated regional festival for sportswear and streetwear, is back in December with an array of activations from some of the leading global brands.


Making their second appearance at the space is one of the biggest online platforms, Farfetch. For their second year, they will showcase a selection of sought-after sneakers and streetwear products from around the world via partner and sneaker authority, Stadium Goods.

“We are looking forward to being part of Sole DXB for the second year in a row. We know our customers in the region are huge streetwear fans and, through our partnership with Stadium Goods, we have ensured that our selection of inventory will provide an unparalleled and unforgettable shopping experience this year,” said Edward Sabbagh, Managing Director for Farfetch Middle East.


You will have an exclusive opportunity to explore Travis Scott’s Astroworld tour merchandise and his limited-edition Cactus Jack Air Jordan’s, several highly sought after Yeezy colorways, Nike Off-White sneakers, Supreme collectables and more.

The partnership will also debut the colourful collaboration between Stadium Goods and Brooklyn based Smalls Studio, featuring a variety of branded Stadium Goods apparel offerings made with the studio’s signature tie dye treatment, along with on-site tye dye apparel customisation.


To mark their return, Farfetch shot a local streetwear campaign with a creative cast based in Dubai and Saudi Arabia – including Nigerian musician and producer, Santi,  Saudi fashion model Yasser A Alzhrani, and Belgian-Congolese stylist Jennifer Kolomoni and young Dubai creative Mackenzie Fields.

Sole DXB is taking place in Dubai from December 5 to 7

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Images: Supplied