As the luxury fashion market continues to head in a more sustainable direction, FARFETCH is one of the key players leading the way to encourage ethical consumerism.
Having launched FARFETCH Second Life in Europe and the United States, the new arm of the e-commerce giant has officially arrived in the Middle East.
The new service available in the region is being run in partnership with The Luxury Closet and will enable consumers in the UAE, Kuwait and Saudi Arabia to trade in their designer handbags in exchange for credit to be used towards future purchases on FARFETCH.
The resale process for FARFETCH Second Life is incredibly simple for customers. Firstly, information and photos of the bag(s) intended to be sold need to be uploaded via their website. These will then be reviewed and an offer will be sent within two days.
If the offer is accepted, the bag will then be sent off for verification, free of charge. Once this is finalised, the customer will be credited by FARFETCH with the agreed amount, which can then be used to purchase new items on Farfetch.com.
Discussing FARFETCH Second Life’s foray into the Middle East, Giorgio Belloli, Chief Commercial and Sustainability Officer of FARFETCH shared his excitement and highlighted moving towards a more sustainable model in fashion was “critical”, and the secondhand model is one of the most important ways to champion this.
“Extending the useful life of fashion items is absolutely critical to the sustainability of the industry,” he said. “Enabling services, like FARFETCH Second Life, that make it easy for customers to do this, also offers an attractive opportunity to engage luxury consumers to shop with FARFETCH.
“We’re thrilled to scale this model globally and are looking forward to expanding the categories consumers can give a second life to.”
For more information visit farfetch.com/positively-farfetch/secondlife/ae.
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