The premium travel and lifestyle brand launched its limited edition TUMI | McLaren 60th Anniversary Collection in celebration of the founding of elite motorsports team and supercar maker.
Fronting the campaign, the last installment of the “Unpack Tomorrow” series, is McLaren Formula 1 driver Lando Norris, showcasing a hybrid McLaren Artura supercar. The limited-edition collection features a range of styles in McLaren’s signature papaya colourway, including the Torque Sling, Velocity Backpack and Aero International Expandable 4-Wheel Carry-On.
“Together with TUMI, we wanted to build on the success of our core and carbon fiber collections with a bespoke capsule edit to celebrate sixty years of McLaren,” says Goran Ozbolt, Chief Designer of McLaren Automotive. “This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies.”
“As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between TUMI and McLaren are undeniable,” adds TUMI’s Creative Director, Victor Sanz.
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