Coupled with the art direction and the natural storytelling instinct of Riccardo Tisci, the Chief Creative Officer at Burberry in partnership with Marcus Rashford, the British luxury fashion house unveils its latest campaign celebrating community, creativity and the voices of the future as it fosters a community – bringing together different spheres and juxtaposing figures from fashion, dance and sport.
Featuring the fashion house’s iconic outerwear including trench coats, diamond-quilted barn jackets and hooded puffer jackets made from recycled nylon, archival associations to Burberry including the tote in canvas and pocket bag have become hero elements of the campaign.
“This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond,” Tisci said.
Specifically catering to the unforeseeable times that we’re currently a part of, by celebrating the brand’s heritage this campaign is an ode to Thomas Burberry – the founder who has always epitomized giving back to society. By aligning with charities through this campaign, Burberry supports young people around the world, providing protection, encouragement and empowering them.
As luxury fashion houses pledge to support the voices of tomorrow to build a better future, this campaign by Burberry clearly emphasised on the importance of doing so by adding a modern edge.
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Feature Image: supplied Burberry Photography by Rafael Pavarotti