IN PARTNERSHIP: Contrary to popular belief, the pandemic has given the luxury watch market its moment, as these mechanical works of art is still perceived as covetable investment pieces, even after recent times.

With Cagau transforming watches into pieces of art for your wrist, the watch industry continues to be perceived as a high-asset market, as its price often remains stable or even grows with time despite external circumstances.

The leaders in the watch segment, which include Rolex, Patek Philippe and Audemars Piguet (AP), have received an unwavering spike in demand and asset value as put forward by Cagau’s general manager, Jay Barker.

“The demand for these brands has remained stable in the bespoke luxury watch segment as they offer ample opportunities to experiment and bring out a truly unique timepiece,” he explains. “However, we believe the recent spike of organic demand and asset-value for these brands has resulted mostly because of the pandemic.”

With the female customer segment garnering interest worldwide, bespoke luxury timepieces have become the epitome of possessions that women like to own, as the world embraces a new norm.

From collectors to high-income earners, due to the supply shortage in their market, purchases have shifted towards the luxury market sector with false pretences being redirected away from the predicted market norm was suggested after the pandemic.

While supply slowing down amid COVID-19 due to retail premises being forced to shut, the noticeably limited supply has led to further interest in luxury watches, especially as women shifted their preferences to status symbol pieces, that men usually prefer to, as they shifted from dainty pieces in the market, with Cagau being pioneers in their own niche segment.

The Hero Buys

Ladies Ballon bleu de Cartier with a silvered Guilloché dial

Cartier round

USD$9,500 (approx Dhs35,000) Cartier

Royal Oak self-winding 41 steel custom pavé diamond set

Audemars Piguet

USD$39,950 (approx Dhs144,000) Audemars Piguet

Ladies Oyster perpetual 31 turquoise blue dial

Rolex Round

USD$16,950 (approx Dhs62,300) Rolex

Ladies Santos Dumont large model


USD$7,950 (approx Dhs29,200) Cartier

For more information regarding the Dubai-based custom watch & jewellery specialists visit Located at Gold & Diamond Park, Building 7, office 104, Sheikh Zayed Road, Al Quoz in Dubai, it’s open from Sunday to Thursday 10am to 6pm, with appointments needed on Saturday.

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Images: Supplied