Emirati content creator Wdeema Almheiri is the definition of precision and polish in David Yurman.
From fine tuning her content to interacting with her audience on a deeper level, she discusses with us how she hopes to inspire other women and how she implements a detailed approach to her daily life.
You have a fine-tuned approach to creating your content. How do you find brands to work with, with similar values?
When a brand approaches me, I try to envision beforehand how I would be able to represent them. I feel it’s best to work with a brand if I find that their product or service would align with my own identity online and style.
When it comes to interacting with your audience, what are you most passionate to talk about?
I find interactive posts and stories to be really fun! A lot of people reach out to me for styling tips and advice and I love helping people discover and find confidence in their own style. I also love sharing products that work for me and brands that I believe in. I’ve previously talked about my own experience with starting a business (Mdesigns) and salon (The Beauty Society) with my sisters and as a result, I’ve had people ask me to share advice on starting a business. I’ve learned a lot in my own journey and love to pass on the knowledge I’ve gained.
You’re inspiring many people from this region. How do you hope to pave the way for future generations?
I am a huge advocate of being 100 per cent true to yourself and doing what you love. I wholeheartedly believe that being modest and stylish can coexist; you don’t have to sacrifice one for the other. I encourage women to find the confidence to explore and embrace their style.
What are your hopes for the future of women in this region?
I hope the stigma surrounding women going after what they want dies down. It takes a lot of courage to be able to stand up for yourself, but I urge all women to take a leap of faith and fight for what they trust is right. Don’t be afraid of doing what you believe in.
Who are your biggest inspirations?
My parents are my biggest inspirations. I am a family-oriented person and my parents have always pushed me to be the best version of myself. My mum allowed me to explore the way I express myself freely without any restrictions and this helped me create my own style.
Throughout your career, what have been some of the hurdles you have had to overcome?
Navigating societal pressures and traditional values have been some of the biggest hurdles I’ve had to overcome. Despite that, my family has always supported my decisions and has been my backbone through it all. I am incredibly lucky and grateful to have them.
This is The Finer Things Issue – how have you implemented a detailed approach in your daily life?
I am very meticulous about the way I style myself. I carry pride in the way I present myself. This extends to other aspects of my life like my workspace and bedroom. I always love to see the details in things. Seeing the finer things is what pushed me to want to open my own salon (The Beauty Society). I want to be able to host a choreographed and thoughtful experience for other women who can appreciate the finer things.
May’s – The Finer Things Issue – Download Now
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Images: Photography by Žiga Mihelčič