Wdeema Almheiri, Co-Founder of The Beauty Society invites us inside her tranquil and relaxing salon.

How long have you worked in this space?

My sisters and I have worked on this space for a year and a half starting April 2021. We later opened in July 2022.

Did you have a clear concept from the outset, and which key pieces are your favorite?

Yes, we’ve always wanted to create a spa like feel. When clients enter, we want them to feel luxurious coming in yet at the same time feel at home. My favorite key pieces would be our Society Dome and the Arched Mirror in The Hair Club.

The Beauty Society

Have you custom-built any bespoke pieces?

Everything in the salon is custom built, most of which was designed by Achromatic Design Studios.

How do you think your interior reflects you/ your brand?

I have an eye for the timeless qualities that make up a piece whether it be in fashion or furniture. The Beauty Society reflects this same quality in its interior.

Describe your taste in 3 words.

Timeless, luxurious and sophisticated.


For more information visit The Beauty Society

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Photography: Mark Matthew
Words and Art Direction: Dan Robinson