Earlier in the month from December 8 to 12, 2022, Richemont Group and its specialist watchmaking maisons launched Experience Time.
This cultural interactive experience was aimed to shed a stronger light on the watchmaking industry in the Middle East, making its debut in Dubai across the Maisons’ Flagship boutiques in Dubai Mall.
The Exibit is an immersion in the world of high watchmaking that invited clients, watch connoisseurs and craftsmanship enthusiasts to discover the know-how of the prestigious Maisons, their history, novelties and shared passion for artistry.
Specialist Watchmaking Maisons: A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin opened the doors of their flagship boutiques in Dubai Mall to offer sophisticated and educational activations. There were a variety of experiences, blending historical craftsmanship and modern technology, EXPERIENCE TIME is designed to reflect the identity and DNA of each Maison.
The unmissable event which originated from the success in Geneva made it’s long-awaited journey to the Middle East. Guests where plunged into the experts know-how and passion for watch making whilst taking a journey across the different boutique Maisons.
The event had lots of exciting personalized experiences one of which was claiming stamps in a Digital passport in each of the 7 boutiques and personalization artists available to engrave timepieces.
With the success of it’s first edition we will be waiting in anticipation for the next Experience Time, Dubai occurrence!
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