Etihad Airways has announced an exciting luxury new partnership.
The Abu Dhabi-based airline unveiled its new collaboration with Armani/Casa on a collection that has been designed by Giorgio Armani.
Starting in December 2022, the products from the new Etihad and Armani/Casa collaboration known as ‘The Constellation Collection’ and inspired by the stars will debut across select aircraft from the UAE national carrier’s fleet.
It’s a collection which, showcases the “Emirati heritage” of the carrier, but will also showcase ” a clear vision for our future”, according to Tony Douglas, Etihad’s group chief executive officer.
“Today we unveil a completely new and elevated way to fly with Etihad Airways – an experience defined by our Emirati heritage yet shaped by a clear vision for our future,” he said. “Known globally for its Italian luxury and elegance, Armani/Casa is the ideal brand partner to create an unparalleled level of bespoke service and refinement for our guests.”
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The Constellation Collection includes a new dining service that features ceramics, glassware, cutlery and serving ware, as well as premium textiles for a revamped inflight experience in its business class cabins.
The dining service features objects made with mixed materials and embossed patterns. The airline said that the colour palette of the collection “reflects the surroundings of Abu Dhabi”.
The dark green hues in the collection represent the region’s date palm trees, while the aquamarine colours represent the mangroves. Finally, the slate shades in the collection highlight the “modernity of the iconic Abu Dhabi skyline”.
Sustainability is also a major factor in the new collection, something the Abu Dhabi carrier has been championing in 2022. According to Etihad, the material used has reduced equipment weight by up to 10 per cent, which results in less fuel burn and fewer emissions by its aircraft.
The premium textiles range includes a matching pillowcase and duvet set that will be available to business-class guests and will feature Armani/Casa signature designs.
Guests on longer flights can also avail of the new memory foam mattress which can be rolled out on the fully-flat bed in business class.
For more information on this exclusive partnership visit etihad.com
This article was originally published on Business Traveller Middle East and has been repurposed here with permission.
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