In 2010 Omani sisters, Nadia and Lubna launched their east-meets-west designs under the Endemage label.  With their ultra-feminine dresses and billowing evening gowns the sisters made their Fashion Forward debut in season two and return this October with an Omani-inspired collection.

Endemage is focused on revolutionising high-end women’s wear and Arab fashion by offering a modern take on traditional styles. Lubna’s time at the French fashion institute Esmod in Dubai, really comes to the fore in the structure and shaping of the garments but with firm roots in Middle Eastern design the sisters have developed a unique brand of Arab-chic style.