Today, the UAE celebrates its seventh annual Emirati Women’s Day.

As an occasion to empower Emirati women, the day was launched by Her Highness Sheikha Fatima bint Mubarak Al Ketbi, the wife of the late Sheikh Zayed and Mother of the Nation, in 2015.

“Emirati women have proven there is no task that is impossible due to their hard work and innovation,” Sheikha Fatima has previously said.

This is a statement Alia Al Banna, co-founder and general manager of RollDXB wholeheartedly agrees with, which said when sharing her story with Emirates Woman for Emirati Women’s Day this year.

“Being an Emirati woman taught me to be brave and to have the courage to seek the unknown and the impossible,” she said. “I definitely agree with Sheikha Fatima’s word – Emirati women don’t fit a box.”

Watch her full video below.

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