Emirati designer Huda Al Nuaimi, founder of her namesake brand, has spent the last few weeks contemplating how she can expand her world beyond fashion, which has led her to establish a virtual creative hub – Nuaimi Collective.

This all-round lifestyle platform is going to be a go-to destination for the best in fashion, art, beauty, health, music, travel and food, as selected by the designer. With her close connections to some of the most forward-thinking women in the region, expect plenty of content celebrating modern-day female empowerment.


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“This has been an introspective period for myself and the brand. As I sat contemplating the future, I realised how much we crave meaning, purpose and inspiration in this world,” reflect Al Nuaimi.

“This shift in mindset has manifested in steps towards myself and my values in everything that I do. Now with a fresh new team on board who have actualised the vision for Nuaimi Collective alongside me, the stars have truly aligned.”

Officially launching on July 16, Nuaimi Collective will offer an opportunity for like-minded thinkers to connect on different levels. This idea is further emphasised with introduction of monthly IGTV series, including Collective Conversations which sees Al  Nuaimi bring together inspiring men and women from all over the world to discuss hot topics, from Botox and fashion, to sustainability and current issues.


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“Real women have and always will be my biggest inspiration. And I want to continue to engage with them on a personal and bespoke level,” says Al Nuami.

The diverse platform will also feature curated playlists, book club, wellness rituals as well as Shop Nuaimi, which will feature Huda Al Nuaimi’s collections including Collective 0.1 due to be unveiled in August.

“I love having the freedom to make every and any woman her best self by creating luxurious pieces according to what she wants and how she feels. The Nuaimi Collective woman is connected to herself and those around her,” adds Huda Al Nuaimi.

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