Move over Denmark.
While some are busy looking to Europe for cool up-and-coming brands, we are browsing a little closer to home.
Our wardrobes are full of Scandi labels like Rotate, Ganni and Stine Goya, but we are also making room for fresh names building up their reputation in Egypt before taking their collections global.
One thing many of these brands have in common is enlisting local artisans to bring a touch of the rich history and heritage, making their pieces truly unique. From embroidered dresses to statement bags and handmade gold jewellery, we have tracked down some of the best brands that will be shaping your style this season.
Jude Benhalim Jewelry
View this post on Instagram
Cairo-based Jude Benhalim brings an artistic flair to your jewellery box. Want to feel extra fierce? Mix and match for maximum impact.
Camicie
View this post on Instagram
Formed in 2015, Camicie is your go to for timeless styles with a minimalist aesthetic that keeps you looking fresh and feeling comfortable.
Okhtein
View this post on Instagram
The Egyptian design duo siblings Aya and Mounaz Abdelraouf behind Okhtein have gained a global status already with A-list fans like Queen Rania and Olivia Palermo, and it’s easy to see why. Steeped in medieval charm, their geometric bags are made with the help of Cairo’s local craftsmen.
AMMANII jewelry
View this post on Instagram
Handmade jewellery brand AMMANII is as rich in history as it is feminine. Bold and diverse, choose from symbolic pendants to The Protective Eye ring – a widely recognised force of loving guidance and wardship that is by your side.
The King’s Mother
View this post on Instagram
Specialising in tailored blazers with a twist, The King’s Mother confirms our notion that you can never have too many coverups for office and party.
Azza Fahmy
View this post on Instagram
One of the most iconic jewellery names in Egypt, Fahmy’s trademark combines cultural inscriptions and intricate craftsmanship resulting in well-researched pieces that pay tribute Egyptian history.
MARAM
View this post on Instagram
MARAM, meaning ‘aspiration’ in old Arabic, is a high-end womenswear ready-to-wear brand born out of an obsession for old-world craftsmanship and creative escapism. Egyptian designer Maram Aboul Enein managed to find a sweet spot between effortlessness and sophistication and presents her collections during PFW.
Media: Instagram