April’s – ‘The Gratitude Issue’ – Download Now
Robyn Berkley, Founder of Live The Process, shares the wellness practices she has adopted and that are embodied in each element of her activewear brand.
What do the first 30 mins of the day look like, your morning routine?
I wake up around 6:30am, and drink lots of water before walking my French bulldog. Then I practice yoga or do some meditation, have coffee with goats’ milk and an Aloe Vera shake before kick-starting my day with breakfast. Sometimes when I have time, I journal.
What inspired you to launch Live The Process?
When I launched the brand, no platform existed which primarily focused on health and wellness content with an active collection that was feminine. It was all new back then as the concept was created nearly ten years ago, however, came to fruition around seven years ago.
Robyn Berkley, founder of Live The Process
How have you embodied wellness elements within the label?
I would say our tagline – The Workout Within has brought the elements of the inner and outer into one message. As working on your inside is just as important as feeling and looking good on the outside so the two worlds collide. Our activewear now also has a lot of knitwear, to go beyond the conventional form of gym gear. The brand’s focus is to exist beyond a space of being able to wear pieces outside gym space, along with working out in them. Every element infused into the brand is about the celebration of self-love, highlighting that no one is in a better place and we are all just Living The Process. Wellness starts with its name and it’s truly about valuing one’s self.
How has the brand scaled in growth since its inception?
This was not my full-time job until the pandemic started in April. It was always a passion project that turned into my sole focus. I previously had a brand consulting company so being all in, with my partner really propelled the brand to the next level. We have been quite calculated in terms of growth as we were conscious of making sure we had a good infrastructure and felt confident about our product, production and the different elements that a brand requires. We’ve always had a creative vision, but it’s important to lay the foundation for growth. Every year we were in a different place of growth, whether it is our content, design, production or creativity. We haven’t rushed the process as we knew it was important to get each step right.
What key practices have helped you maintain a positive mindset?
Spiritual practice, energy work and intuition including friends, family, meditation and yoga.
What advice would you give to your younger self?
Although it’s easier said than done, the one piece of advice would be to not rush into things, as all happens when it’s supposed to and just because things don’t happen the way you dream or imagine, it can always turn out to be the best for you, it’s important to trust the process.
What have been the hurdles you have experienced in your career and how did you overcome them?
I’ve had days where I’ve not known my exact purpose and what I’m here to do. Some of the hurdles I faced were the constant strive for perfection, leading to constantly being stressed out. Always trying to please people and make sure they always got what they needed also lead me to improper care of myself. After working on all these qualities and while continuing to do so, I have different tools, knowledge and perception which enables me to be the best version of myself without sacrificing it for others. My life is about me first and this was my hardest lesson of all.
What key lessons are you thankful for through the years?
Throughout the years, I’ve learned how to deal with people and all their eccentricities learned how to forgive myself, how to be honest with myself, to not blindly trust people and see who they are faster and also learned how to embrace the power of receiving and not just giving.
How does Live The Process give back to society?
We are always looking at a way to give back, whether it is through charity or volunteering with our time. To cover interesting people and what they do as our blog is not used to make money, rather highlight amazing people and their process. Supporting people when needed through our platform and partnerships, is also what we focus on. Our first partnership, with the David Lynch Foundation has grown so much over the last seven years as it’s incredible to see how meditation is such a key component in people’s life.
What is a holistic lifestyle to you?
To me it revolves around happiness, travelling, moving, eating well and spending time with family, friends and of course my dog. I would say the simplest things in life are what makes me happy these days and of course the brand, which celebrates a holistic lifestyle and it continues to inspire me every day to be able to create and connect in such a beautiful way.
This is ‘The Gratitude Issue’ – What are you grateful for?
I’m grateful for my health, to do what I love and what I’m passionate about. For being able to connect with my intuition, to have so many great friends and family that are a constant support, to my partner – who I’ve gone through quite the rollercoaster with and my dog Bodhi. I’m grateful for being able to feel what happiness feels like, to not live in a state of fear to feel secure and safe, to know I’m just at the beginning of Live The Process with so much more in the pipeline for the label.
April’s – ‘The Gratitude Issue’ – Download Now
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