IN PARTNERSHIP: Elvie, a global femtech innovator, announced its expansion into the UAE market — introducing its exceptional range of discreet, wearable breast pumps designed with the modern, on-the-go mum in mind.

Expectant and new mothers in the UAE can now access four of Elvie’s award-winning smart tech products: Elvie Pump, Elvie Curve, Elvie Catch, and Elvie Stride.

Founded in the UK in 2013, Elvie is driven by a mission to revolutionise women’s health technology, catering to the specific needs of women today.

Tania Boler, the founder and CEO of Elvie, embarked on a journey to destigmatise conversations around breastfeeding while leveraging innovative, female-centric technology to create superior products for women.

These modern devices by Elvie are tailor-made for multi-hyphenate moms who are constantly juggling more than one thing. Taking you out of the secluded isolation that comes with pumping, the Elvie gadgets will accomodate itself in your day-to-day task, without the need of carving special time for it. Whether you’re travelling this summer or happen to have a busy social calendar, this portable device is a boon for all the new moms and moms-to-be.


Elvie Pump is smaller, quieter, and smarter than most electric breast pumps. Elvie Pump’s truly slimline, wearable design tucks discreetly in-bra and can be fully controlled  from the app for a seamless experience—allowing new mothers to continue with their daily activities – be it returning to work, hitting the gym, or enjoying lunch with a friend. Now featuring new SmartRhythm™ pumping. Customisable for your changing feed, choose between four pumping rhythms to optimise your milk output.

Elvie Curve is a wearable, silicone breast pump that enables hands-free expression while feeding or pumping from the other breast, making it effortless to express up to 4 oz of milk using natural suction and a customizable suction strength valve.

Elvie Catch consists of two slip-proof milk collection cups designed to fit neatly and discreetly inside a bra, providing a leak-proof solution while collecting up to 1 oz of breastmilk per cup. It can be used during feeding, pumping, or while on the move.


Elvie Stride seamlessly blends Hospital Grade performance technology with an elegant hands-free discreet design, empowering women to incorporate pumping seamlessly into their daily routines. Powered by an ultra-quiet yet powerful lightweight motor, it can be conveniently worn on the waistband or placed in a pocket, with discreet tubes connecting to 5 oz milk cups for collecting milk in-bra. Finally, hospital-grade performance that’s portable, liberating you to continue with your daily activities.

Noise reduction technology ensures quiet operation, blending into the background noise effortlessly. Additionally, it pairs with a smart app for remote control and pumping history logging.

Elvie products are available to buy from selected retailers including Mumzworld, Amazon, Babyshop, Noon, and FirstCry in the UAE.

To learn more about Elvie, visit

– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram

Images: Supplied