Eluxum: Transforming the luxury auction experience in the GCC

At just 24 years old, Aysha Al Meer has redefined what it means to be a trailblazer in the world of luxury. Her entrepreneurial journey began during her time as a university student in San Diego, California, where she discovered her passion for luxury handbags. This led to the creation of a thriving e-commerce luxury concierge service on Instagram, connecting clients to some of the world’s most sought-after items.

Aysha’s innate understanding of luxury and her ability to tap into global markets fueled the growth of her business, which now boasts a virtual team spanning major cities such as London, Paris, Dubai, and across the United States. The COVID-19 pandemic marked a pivotal moment in Eluxum’s development, as Aysha leveraged the increased demand for online luxury shopping to propel her brand forward. In September 2023, she transitioned her expertise into creating a full-fledged auction house, combining her knowledge of luxury craftsmanship with insights gained from attending high-profile global auctions.

The Upcoming Eluxum Auction

Eluxum’s debut live auction is poised to set a new benchmark for luxury auctions in the region. The event, to be held at the iconic Bvlgari Hotel in Dubai, promises a sophisticated yet inclusive atmosphere. Attendees can look forward to an impressive lineup of rare and exclusive items, including luxury handbags and timepieces from renowned brands such as Hermès and Rolex.

Redefining the Auction Model

Eluxum’s innovative approach is rooted in Aysha’s vision to make luxury auctions more engaging and inclusive. The upcoming auction showcases her commitment to curating an exceptional experience for both veteran collectors and newcomers. Beyond the high-value lots on offer, Eluxum aims to foster a vibrant community that shares a passion for luxury and craftsmanship.

The event exemplifies Eluxum’s mission to connect people across the GCC and beyond with rare and exquisite pieces. By combining the exclusivity of a luxury auction with the accessibility of modern technology, the company is bridging the gap between tradition and the digital age, creating a revolutionary platform for discovery and acquisition.

A Glimpse into the Future

As Eluxum prepares for its debut auction, it is clear that Aysha Al Meer’s vision extends far beyond a single event. Her journey from e-commerce entrepreneur to auction house founder reflects a deep understanding of the luxury market and a relentless drive to innovate.

For those eager to explore the world of high-end auctions, Eluxum’s live event on November 22 offers the perfect entry point. Whether attending in person at the Bvlgari Hotel or tuning in virtually, participants will be part of a historic moment that redefines luxury auctions in the GCC.

Join the Experience

Eluxum invites collectors, enthusiasts, and curious bidders to embark on this exciting journey. With an extraordinary collection of curated items and the opportunity to win iconic prizes, the auction is more than just an event—it is a celebration of craftsmanship, passion, and the thrill of discovery.

Don’t miss your chance to be part of this revolutionary experience. Eluxum is not just an auction house; it is a gateway to the extraordinary.