A new venture for the fashion designer

On Friday, Lebanese designer Elie Saab and real estate giants Emaar unveiled a one-of-a-kind collaboration. In an event at the Dubai Opera, the region’s biggest celebrities, fashionistas and businessmen gathered for the revelation of  Elie Saab at Emaar Beachfront.

This marks the first time that the real-estate developers work with the fashion designer. This new residential development will be a reflection of the immaculate detailing and elegance that Elie Saab brings to his work. The designer will bring his signature style to Art Deco-inspired luxury apartments with incredible views of the Palm Jumeirah, Dubai skyline and the Arabian Gulf.

 

 

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This new development will include a one to three-bedroom apartments. Moreover, the tower with interiors by the 54-year-old designer will also have an exquisite collection of four-bedroom penthouses. The tower will serve as a landmark of elegance and composure. It will stand out courtesy of height and mixing between fashion and architectural design. The luxurious estate will feature boutique fashion stores, galleries and cafes as well as lobbies.

 

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Furthermore, the Lebanese designer, was honoured with the first ever Dubai Star, the city’s take on the walk of fame. Chairman of Emmar, Mohamed Alabbar released a statement regarding the collaboration, saying, “Elie Saab is the pride of the Arab world, and a fascinating international success story. Through our first association with Elie Saab, admired by the world’s leading celebrities, we are offering discerning customers a new lifestyle address. Every aspect of these glamorous residences is personally designed by Elie Saab.”

The designer, who is a red-carpet favourite said, “Over the years, Elie Saab has evolved into a lifestyle brand, through the development of diversified product categories that deliver a unique experience of the brand’s universe. Through this new collaboration, brought by Emaar, leaders and experts in real estate, Elie Saab is confident that its aim at extending the brand experience into home and interiors will be a granted success.”

The gala where the project was announced had a huge turn-out, as friends of the designer came out to show their support. This included Lebanese diva Elissa, Egyptian singer Carmen Soliman and Dubai-based influencer Ola Farahat.

 

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