Eight Things We Know About Huda Beauty's Upcoming Foundation

With the launch rumoured to be just a couple of months away, here’s the lowdown on the brand’s first base.

It’s got the eyes, lips and lashes down, and now Huda Beauty is going to help us really lay the base for a good face.

That’s right, the Dubai-based beauty brand by makeup-artist-turned-entrepreneur Huda Kattan is working on its first foundation.

We told you about the new line earlier this year, but Kattan’s since spilled some more details ahead of its launch in just a few months.

Never leave home without your shoulder bling #shoulderhighlightpoppin ✨#hudabeautysummersolstice

A post shared by Huda Kattan (@hudabeauty) on Jul 27, 2017 at 10:43am PDT

Here’s what you need to know…

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It’s going to be called Faux Filter

So we’re guessing it’ll give you that flawless Instagram finish, but in real life.

It’s all set to launch in October, according to reports

But sneak previews have already been given to those in the know, like Allure magazine’s beauty editor.

Never met anyone who loves grandma slippers as much as I do 🎀 (both wearing sweet @hudabeauty’s foundation coming in October…stay 📺) #hudabeauty #hudabeautyfauxfilter

A post shared by Jessica Chia (@jess_chia) on Jul 27, 2017 at 6:04am PDT

It’s billed as super full coverage

According to Kattan’s Instagram Stories, but the beauty entrepreneur promises it also looks like real skin. And judging by one of her most recent snaps, we’d agree.

We are super excited for this launch! Who’s excited! 💃🏻💃🏻💃🏻 #repost @hudabeautybrazil @thehudabeautysisters @fjabunny Thank you darlings for all the reposts! Love you all! #hudabeautyfauxfilter to be featured!

A post shared by Huda Kattan (@hudabeauty) on Jul 24, 2017 at 11:53pm PDT

See how it evens out her skin tone and texture, but without looking cakey? That’s no mean feat.

It’ll launch in 30 dessert-named shades

Hudabeauty foundations 😍 This is really awesome 😋 Can’t wait HUDA 😘 #hudabeautyfauxfilter

A post shared by Huda Beauty 😇❤️ (@rukhsar.jm) on Jul 26, 2017 at 10:40pm PDT

And there’ll also be a Huda Beauty foundation brush sold separately.

This is the packaging

It’s got a pump dispenser, hurrah!

Obsessing over the foundation already even before it has officially launched!! Watch out guys, @hudabeauty FIRST FOUNDATION will be breaking barriers, records and the internet. That’s already apparent from the marketing and advertising. I grow to admire and adore this women even more with every launch especially with the charisma to cater to all the issues we women face with our skin. There’s going to be 30 shades and I am so excited to review and use this! @monakattan @alyakattan @silverfox08 #lovemakeup #beauty #lovebeauty #makeup #makeupartist #makeupaddict #makeupjunkie #makeupporn #makeuphaul #makeuplife #slay #makeupreview #slayying #makeupblog #mua #new #artist #makeuptutorial #makeupaddicts #makeupmess #instablogger #bloggeruk #sadiyyareview #hudabeauty #hudabeautyfoundation #hudabeautyfauxfilter #wakeupandmakeup #nailart #lovehuda #shophudabeauty

A post shared by S A D I Y Y A ‘ S B L O G (@sadiyyas_blog) on Jul 27, 2017 at 10:03am PDT

Coming up with a formula wasn’t a quick process

“Foundations are the hardest project I’ve done to date!” Kattan said in an Instagram video earlier this year.

“Colour matching for foundation is like the hardest thing I think I’ve ever done for beauty. I was doing fractions trying to find the percentage of people who have redness in their skin,” she also told Racked.