Alexandra Zatarain, Co-founder and Vice President of Brand & Marketing at Eight Sleep, discuss the power of quality sleep to achieve a tranquil state.
Sleep is a precious commodity. What is the impact of sleep deprivation and what factors contribute to poor sleep quality?
Sleep plays a vital role in maintaining cognitive function and slowing down brain aging. During deep sleep stages, the brain undergoes essential repair and maintenance processes, including the removal of waste products that accumulate throughout the day. This helps preserve memory, learning, and mental clarity. Chronic sleep deprivation accelerates cognitive decline by impairing the brain’s ability to form new connections and repair existing ones. Over time, this can lead to a faster aging process of the brain, contributing to memory loss, decreased focus, and even increasing the risk of neurodegenerative diseases such as Alzheimer’s. In the UAE and GCC, where ambitious lifestyles, intense work schedules, and extreme weather conditions can impact sleep quality, optimising sleep is particularly important. Additionally, late-night culture, popular in the GCC, also contributes to inconsistent sleep patterns, disrupting natural circadian rhythms, compromising both mental and physical health by hindering recovery.
Alexandra Zatarain, Co-Founder and VP Brand & Marketing of Eight Sleep
Who is at a high risk of sleep issues?
Sleep issues can affect anyone, but certain groups face higher risks. Shift workers often struggle with irregular sleep patterns due to demanding schedules. High-performing professionals, athletes, and parents balancing hectic lifestyles are particularly prone to insufficient sleep. Additionally, individuals in noisy or high-stress urban environments may find it challenging to achieve deep, restorative rest. Because sleep issues are unique to each person and their environment, solutions must be tailored to individual needs. At Eight Sleep, we embrace this ethos by offering personalised, data-driven technologies designed to optimise rest and recovery. Our Pod features snoring detection, adjustable sleep positions, and intuitive tap-to-control technology, empowering users to take more control of their sleep environment, ensuring they achieve the quality rest needed to perform at their best – no matter their lifestyle.
For those who find it challenging to get enough rest, what are other strategies and habits in mindfulness and fitness we can do to improve sleep quality?
Consistency is the key to improving sleep quality. Whether it’s setting a regular bedtime, reducing screen time, or incorporating meditation and deep breathing to calm the mind – building healthy habits and maintaining consistency is essential.
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How can we use tech in promoting sleep?
The GCC’s greatest opportunity to overcome the sleep deficit and unlock better health, recovery, and performance lies in personalised sleep environments. This is where sleep technology can support. Eight Sleep provides a comprehensive solution with its Pod technology – a smart mattress cover equipped with advanced AI and health-grade sensors that track vital metrics, such as heart rate variability (HRV), respiratory rate, and sleep stages, while automatically adjusting cooling, heating, and elevation to ensure optimal sleep conditions. Clinically proven to increase total sleep time and enhance deep sleep, the Pod empowers users to not just monitor their sleep but take control of their sleep environment to achieve more restorative, uninterrupted rest, regardless of temperature fluctuations.
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