We always have time for handbags, especially if they’ve been made by regional designers who have recently stormed London Fashion Week.
Ahmed Sabry and Daki Marouf, the creative minds behind Sabry Marouf, took part in one of the biggest events on the fashion calendar, albeit under different circumstances. For the first time in 40 years, London Fashion Week had to go digital for the safety of everyone involved to prevent the further spread of Coronavirus. It’s not an easy shift, but this new format can be even more beneficial for reaching a global audience.
Visually intriguing, Sabry Marouf’s range of clutches celebrate nature and sustainability through the use of solid walnut wood and 22 karat gold leaf.
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Describing ‘Origins’ AW20 collection, the duo wrote on Instagram that the pieces are “in line with our new journey into sustainable development and ethical trade, we took the decision to scale things down; working with independent artists, artisans, family-run workshops and small businesses”.
“We chose to use wood as the main material throughout the collection and worked it in new ways to bring out its inherent aesthetic qualities,” they added. “It being an honest, low-impact and closed-loop material that continues to develop its beauty as it ages over time.”
The collection revisits two iconic symbols from their heritage. The ‘Nemes’ headdress which represents ‘Power through Knowledge’ and was worn by Egyptian pharaoh Tutankhamun, and the ‘Djed’ pillar symbolising ‘Stability’.
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Working out of their East London studio with artisans in UK, Italy and Egypt, Sabry and Marouf have been paying tribute to their ancestry in a modern way since 2011. They have captivated fashionistas from the region and beyond, and have been snapped up by luxury online store matchesfashion.com.
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