Eco Friendly

If there’s one trend you should follow this season, its anything supporting eco-friendly fashion brands. From high street to high-end, here’s a round up of the brands leading the way. 


If you haven’t heard about H&M’s Conscious collection you’ve been living under a rock. With on trend pieces and basics the collection is based on the sustainable future of fashion, including focusing on the climate and using natural resources responsibly.

Eco Friendly

Partly recycled polyester jacket Dhs199 H&M Conscious

OTB Group

Some of the most iconic brands you know like Diesel, Maison Margiela, Marni, Viktor&Rolf to name but a few fall under parent company OTB. Standing for ‘Only The Brave’, which reflects the group’s vision for fighting social inequality whilst contributing to the sustainable development of less advantaged areas and people throughout the world.

Eco Friendly

Diesel Black Gold spring/summer 2015


Short for ‘tomorrows shoes’ for every pair of these much-loved espadrilles purchased, a new pair of shoes will be gifted to a child in need. Since its launch in 2006, over 35 million shoes already been gifted around the world. Toms has also launched an eyewear, apparel and accessories brands due to its incredible success.

Eco Friendly

Whisper woven diamond classics Dhs198 Toms

Vivienne Westwood 

With a lust for anarchy it seems that Vivienne Westwood constantly attracts attention for controversy. Although the last time was to do with the Scottish Referendum, Westwood has a blog entitled Climate Revolution where she discusses how everything is interlinked, so by changing society we save the environment. Fascinating reading.

Eco Friendly

Vivienne Westwood’s Red Label spring/summer 2015


Given the highest marks for improving sustainability in its global supply chain by Greenpeace, Valentino’s long-term programme recognises the urgent need to eliminate industrial releases of all hazardous chemicals.

Eco Friendly

Print scarf Dhs816 Valentino

Michael Kors

As well as using his celebrity status to help rally A-list faces to help his raise awareness for tough causes. Each year, in honour of World Food Day, Michael Kors launches a limited edition watches with proceeds going toward stopping world hunger.

Chrissy Teigen, Candice Swanepoel  and Lily Aldridge helped Michael Kors in his  Stop World Hunger campaign

Chrissy Teigen, Candice Swanepoel and Lily Aldridge helped Michael Kors in his Stop World Hunger campaign


Opening Image Credit: Vivienne Westwood