Good news for students in Dubai, MasterCook, a leading school caterer in the UAE, is making a big move towards healthier options by partnering with So Free Organics. This collaboration means students will now have access to a range of 100% organic, refined sugar-free, dairy-free, and gluten-free baked goodies.

This innovative partnership addresses a growing concern about the impact of sugary snacks on student health and learning.

Focus on Student Well-being

MasterCook is the first school caterer in the UAE to offer these kinds of healthy and delicious treats. The partnership aligns with the company’s commitment to promoting better health through school meals. Chris Lambert, Business Development Director at MasterCook, emphasizes this point: “We are thrilled to introduce So Free Organics’ products to our school communities. This partnership underscores our commitment to promoting better health through our school meals.”

Addressing Sugar’s Impact

It highlights the negative effects of sugary snacks on students. Regular consumption of sugary bakery items can lead to fluctuating moods, decreased focus, and contribute to weight gain, diabetes, and even dental problems.

So Free Organics’ nutritionist, Sophie Sowerby, explains, “Typical bakery products contain lots of sugar and artificial ingredients and are high in calories. Regular consumption of these can have a significant impact on a child’s mood and ability to focus, as well as contributing to the development of obesity, diabetes and dental issues.”

Delicious and Nutritious Treats

So Free Organics was founded by Yasmine Junaid, driven by a desire to provide healthier options for her own children. Her homemade, delicious, and nutritious baked goods quickly gained popularity, leading to the establishment of a successful bakery.

“Our mission has always been to provide families with healthier options that don’t sacrifice taste or texture,” says Yasmine. Partnering with MasterCook allows So Free Organics to extend their mission and ensure students have access to delicious and healthy treats.

So Free Organics’ treats have been available since August 2024,  and will become a regular feature in the schools’ dining options. MasterCook caters to several schools across Dubai, including the American School of Dubai and Kings’ Schools group.

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