The shoot showcases exclusive collections for the summer.

With dramatic landscapes, endless sunshine and golden sand dunes, it’s no surprise that Dubai was chosen as the backdrop to Net-A-Porter’s summer campaign.

Shot across a number of locations including the desert and Bedouin-style tent, Summer Suits You campaign presents Jet-A-Porter’ largest shop to date, featuring 59 exclusive capsules and 32 new brands across the high summer season.

Net-A-Porter dubai

“Our global customer is always on the move, and while our permanent vacation shop on site is refreshed constantly, this summer, she will be able to access the largest curation of brands and exclusive capsules to date, enabling her to find everything she needs for that chic escape,” says Elizabeth von der Goltz, Global Buying Director


Shop familiar brands like Ancient Greek Sandals, Lisa Marie Fernandez, Veronica Beard, Nanushka, Khaite and Chloe as well as new names like All Sisters for stylish swimwear made with recyclable material, Vanina, Hereu and Mizele for bags and Wright Le Chapelin for relaxed workwear.

Net-A-Porter dubai

We are most excited about Zimmermann’s exclusive capsule in a range of leopard, palm and batik printed silks and linens seen across ready-to-wear, swimwear, accessories, and footwear alongside the launch of their exclusive new eyewear range, Eyes on Summer.

Jewellery label Alighieri branches out into footwear, while evening brands such as Bernadette, Rebecca De Ravenel and De La Vali amp up the evening glamour.

Net-A-Porter dubai

Dress from the feet up with the likes of The Row, Staud, Gabriela Hearst, Gianvito Rossi and Prada who provide the perfect elevated options to take you from office to beach.

Net-A-Porter’s Vacation Shop is open now.

– For more about Dubai’s lifestyle, news and fashion scene straight to your newsfeed, follow us on Facebook 

Media: Supplied