Calling all winged eyeliner lovers. The latest addition to Dubai-based makeup sensation Mohammed Hindash’s beauty line is a must-have.

Hindash Cosmetics has introduced Heroline – an ultra-black eyeliner made for extreme wear and precision.

Hindash himself has described the eyeliner as “heroic” and it seems that’s the perfect word to use.

It’s 100 per cent vegan, gives 24-hour wear, is heat, transfer and humidity-resistant, has a smooth, constant ink flow and an initiative grip for the most precise application.

This is the second product in Hindash’s beauty line after the successful launch of his eponymous brand six months ago.


Hindash unveiled Beautopsy back in March – a multi-use palette where the shades included can be used as eyeshadow, blush, contour, highlight, eyeliner and brow powders.

The celebrity makeup artist first launched his makeup account back in 2015, becoming the first male-based beauty account in the GCC.

In the last six years, he has cultivated a following of over 1.2 million on Instagram and 1.5 million on YouTube.

Heroline is now available on and is retailing for $23.

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Images: Supplied