Sweatshirts and joggers may have dominated your work from home wardrobe for the last few weeks nad months, but we think it’s now time to slip into something a little more fabulous.

Taking that thought to a whole new couture level are Dubai-based Syrian-Palestinian fashion model Lana Albeik, photographer Prod Antzoulis (remember our Gucci cover?) and in-demand DJ Parvané Barret.

The trio have been recruited by designer Rami Al Ali for his latest campaign. He asked them to use pieces from his latest couture collection to shoot campaign images from the comfort of their homes.

“The idea with this campaign was to show that fashion has a very positive impact on us and could very hopeful, even in difficult situations,” Al Ali told Emirates Woman. “I have been following those artists for a while, and they represent a new wave of modern creators.


“I wanted to provoke their creativity and see in their own lenses what would be the new cool and how they could challenge themselves shooting with from with a minimum of tools.”

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This form of fashion escape is as boujee as you’d expect, and we are here for it.

Speaking of the process, Antzoulis said, “This Rami Al Ali campaign felt so close to home for me, my experience during quarantine has been all about finding ways to transport myself in time through the use of fashion.

“In this case, it was playing with a muse and playing with a spectacular Rami al Ali gown that felt very 1980s inspired!”

DJ Parvané Barret chose a one-shoulder pink gown that is reminiscent of old Hollywood glamour and made her look like a modern-day Marilyn Monroe.

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“As easy as it is to perceive this situation as negative, it is also interesting to see what you can do with the resources that are around you,” she said. “My house has always been just my house, yet now, I did an entire shoot in the corners of my living room; somewhere that I spend most of my time in every day has now become a place for me to create.”

Earlier this month, Rami Al Ali announced that he will not be presenting a new collection at the upcoming digital version of couture fashion week in order to focus on a more sustainable and time-rich approach to his creations.

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Images: Supplied