In a groundbreaking move, the Dubai government has committed a substantial amount of Dhs150 million to fortify the digital media sector and bolster the efforts of content creators.

This announcement unfolded during the prestigious 1 Billion Followers Summit hosted by the New Media Academy in the vibrant city of Dubai.

Sheikh Mohammed bin Rashid Al Maktoum, the visionary Vice President and Prime Minister of the UAE and Ruler of Dubai, spoke about the profound role of media in mirroring community values and aspirations.

At the heart of this monumental initiative is the establishment of a permanent headquarters designed to provide influencers with year-round support. This strategic move by the Dubai government aims to nurture and amplify the impact of influencers in shaping the narrative of the UAE on the global stage.

“We have earmarked AED 150 million to propel content creators and elevate the digital media sector. Concurrently, a dedicated headquarters for influencers is being established, ensuring consistent support throughout the year. These steps align seamlessly with our sustained investment in nurturing creative talents, reinforcing the UAE’s influential global media presence,” Sheikh Mohammed affirmed.

The New Media Academy’s 1 Billion Followers Summit also marked the graduation of 90 accomplished content creators from the ‘Social Media Professional Program’ and the fourth cohort of the ‘Faris Al Muhtawa’ program. These initiatives stand as testament to Dubai’s commitment to fostering a dynamic and thriving community of digital storytellers.

In a world increasingly connected through digital platforms, Dubai’s strategic investment in content creation and influencer support underscores its dedication to projecting a nuanced, authentic narrative that encapsulates the essence of the UAE.

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