Dubai has taken part in its first live advert, which saw 18 different locations filmed live and stitched together for Virgin Holidays’ ‘Seize The Holiday’ advert.
The footage was streamed back to London, where it was given a voice-over and aired as a 60-second ad during an episode of The X Factor on Saturday, September 10. (Side note: check out this UAE hopeful wow the judges on the music show)
The live advert took more than 90 production crew to film, all while the footage was being edited live into the finished video.
Virgin Holidays’ live advert comes as part of the company’s brand refresh urging people to seize and make the most of their holidays.
The advert included live footage from locations such as Florida, Maui, San Francisco, the Caribbean, Bangkok, Brooklyn, and of course – Dubai.
Dubai pops up three times at 3:33, 3:50 and 4:01, – showing footage of some camels at the Al Maha Desert Resort & Spa, as well as people enjoying dinner in front of an aquarium at Atlantis and people enjoying the Dubai Marina skyline from a boat.
Check out the full advert here. The video starts at 3:22:
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“This is the single biggest and most ambitious brand exercise we have ever undertaken….” said Claire Cronin, VP of Customer and Marketing at Virgin Holidays.
“If you’re spending your Saturday night on the couch, or trudging to work on the Underground, we’re able to show you the wonderful adventures thousands of other people are enjoying with us at that very moment. We’re confident it will strike a chord.”
On Virgin Holidays’ website, they have described Dubai by saying: “Set upon miles of glorious golden sand, Dubai’s spectacular resorts allow you to luxuriate in five-star glamour, while still reaching the bright lights of the city.
“The nearby desert is a treasure trove of falconry, sand boarding, dune bashing and magical adventures.”
