Dazzle for good
Creativity can have many outlets, and Saudi designer Nosheen Bakhsh chose jewellery as her medium, but she wanted to do more than just create shimmering pieces with her brand Sheen.
What started out as a university project in 2010 has grown into a business of fine jewellery that celebrates heritage traditional arts and gives back. Sheen currently makes fine jewellery and donates a percentage of proceeds to selected caused such as the UNHCR’s Syrian crisis and Rohingya emergency, Doctors Without Borders (MSF) and also Revive Kashmir, independent, non-religious, and non-partisan organisation that has many ongoing projects in Kashmir.
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It serves as a creative and humanitarian outlet for her and is produced locally in the UAE. The jewellery is mostly made in 18K white, rose and yellow gold with a few collections in sterling silver. She uses a variation of precious, semi-precious and synthetic stones.
Her pieces are delicate, feminine, colourful at times and also references her heritage and current social climate. For example the Kenza collection, featuring orb pieces decorated in diamonds and triangular shapes, it pays tribute to female empowerment and the advancement of gender equality in the region. There are specific pieces that are dedicated to Saudi National Day (the emblem designs), which make it more of a patriotic collection too. Aisha collection was inspired by Kashmir, specifically art, hand-embroidery on pashmina shawls and paper mache designs.
The Arabesque collection was inspired by Islamic art and architecture. This collection, made in 18k gold, is designed using four arabesque/geometric motifs is inspired by Islamic art and architecture. For something cute an eclectic, look to the limited edition “Tea Party” which is inspired by the China tea sets and plays with different materials; acrylic flowers, floral beads and zircons.
Discover the latest collection by Nosheen Bakhsh at Sheen.ae