Dubai-based online retailer Nisnass has announced its closure –or ‘last dance’ as they have called it on their official Instagram page.

Along with the announcement of the e-commerce site’s closure – which will officially happen on July 16 – came with it a huge sale, with items in the final stock being up to 90 per cent off.

Nisnass first launched over two years in January 2018 originally as an app, as the sister to luxury e-tailer Ounass, which will continue its operations.

The e-tailer stocked everything from clothes, to shoes, to beauty, to home goods and more, from brands like Calvin Klein, Tommy Hilfiger, Armani Exchange, DKNY, Guess and more.


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As for the reasons for the closure, Nisnass’ parent company Al Tayer didn’t specify the reason simply saying, “as with many start-ups, we are compelled to continuously review our trajectory and focus our resources towards achieving our mission in the most effective way”.

Despite its closure, Al Tayer said the e-tailer has “played an instrumental role in our evolutionary journey and has valuably contributed to the maturity of our organisation and the growth of our digital team”.

Moving forward the Dubai-based holding company will be focussing on the growth of Ounass as “the leader in the Middle Easto online luxury sphere”.

For those looking to take advantage of the mega sale, you’ll need to get your orders in before the site’s official closure of July 16. And if you have store credit, ensure you use it up.

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Feature Image: Nisnass Instagram