Karen Wazen is starting 2022 on a high note.

The Dubai-based entrepreneur and content creator has been unveiled as the new global ambassador for Roberto Cavalli.

This marks the first time ever the Italian fashion house has appointed an ambassador from the Middle East to partner with them.

Sharing the news with her 7.1 million followers on Instagram, Karen described the announcement as a “pinch me” moment.

 

“This is such a dream for an Arab girl from Lebanon to be the global spokesperson for such an iconic brand… thank you to the most amazing team for this opportunity and for an unforgettable experience,” she said.

The 34-year-old also personally thanked Fausto Puglisi, the group’s creative director “for believing in me and making me a part of this journey”.

Karen stars in Roberto Cavalli’s brand new campaign which highlights the iconic fragrance pillars of the House of Cavalli – Signature, Uomo, and Paradiso.

The new fragrance campaign for the House of Cavalli will launch in February.

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Images: Supplied