Cherith Nicholl delves deep into the wardrobes of Dubai’s most stylish PR princess to discover her work wear secrets

Name: Dana Abdelhadi

Job: Co-founder of Expose Communications

What prompted you to start you own PR company?

I worked at a multi-national company and I soon realised I was just a number and was surrounded by colleagues who were competing to climb up the corporate ladder. I set up Expose Communications, which has the opposite atmosphere as we work together to represent some of the most beautiful brands in the Middle East and UK.

How long does it take you to get ready in the morning?

I literally just grab an item from my wardrobe and match something comfortable with it. Luckily in my industry there are no rules and pretty much anything goes. I finish by throwing on some chunky jewellery, which is my trademark.

Events are a big part of your job; how do make the switch from office wear to party attire?

I tend to work really long hours, so I don’t have time to go home and change. I always keep heels in my car, and if something comes up at the last minute I am lucky enough to have an office full of amazing samples. We throw our own mini trunk shows and play dress-up on a daily basis.

What is your best fashion advice?

Dress for the mood you’re feeling in the morning and you’ll feel comfortable with yourself all day.

Who are your go-to designers when updating your work wardrobe?

KAGE is perfect for playful yet chic daywear, and I wear a lot of Zara and Philip Lim too. I like to feel relaxed and loose, as I’m always running around between meetings and photo shoots.

Do you have any big fashion splurges on the horizon?

I just bought my wedding dress, which is obviously not for work but still a pretty big indulgence.

EW’s Top Picks:


Faux fur gilet Dhs275 Mango | Vest top Dhs116 Mango | Leather harem pants Dhs250 Topshop | Fuzzy dress Dhs850 KAGE | Fitted blazer Dhs2,700 La Condesa at Valleydez

To see the full feature and find out what other girls about town are wearing to work, pick up the new issue of Emirates Woman, out now!

Photography by Vikram Gawde