Fashion meets sports: Dior unveil powerhouse lineup for Paris 2024.

The iconic Parisian fashion house, Dior, has made a bold statement ahead of the highly anticipated Paris 2024 Olympic and Paralympic Games.

Andreea Ionela Mogoș, Romanian-born Italian wheelchair fencer

Athletes get their dues at Dior

They’ve assembled a dream team of female athletes, each representing the pinnacle of their respective sports, as official ambassadors.

This diverse group includes fencing champions, judo masters, swimming phenoms, surfing legends, soccer stars, boxing powerhouses, skateboarding pioneers, and the fastest woman alive. These athletes embody the spirit of Dior – audacious, driven, and pushing the boundaries of human potential.

Beatrice Maria Adelaide Marzia Vio, an Italian wheelchair fencer

Fashion for a great cause

The campaign visuals are a stunning fusion of fashion and athleticism. Imagine soccer superstar Alex Morgan cradling a “Christian Dior Paris” medallion like a prized soccer ball, or fencers wielding oversized pins reminiscent of their weapons. Swimmer Emma McKeon rides waves of silk fabric, while sprinter Elaine Thompson-Herah explodes into action on a Dior-branded track.


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A post shared by Elaine Thompson-Herah (@fastelaine)

Elaine Thompson-Herah, Jamaican Sprinter  

Celebration of diversity

This powerful collaboration celebrates the shared values of excellence and unwavering dedication that fuel both the worlds of sport and high fashion. As the Olympic and Paralympic Games approach, Dior’s ambassador lineup stands as a testament to the extraordinary power of human potential and the relentless pursuit of dreams.

Marili Andre, fencer 

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Images: Supplied by Dior