Lebanese designer Dima Ayad launched her unique brand of eveningwear in 2010 and says that she strives to provide women with ‘fashion that makes you feel good.’ Having showcased at seasons one and two, Ayad returns to the Fashion Forward runways this October with her eminently wearable designs.

Ayad calls it a ‘wear-and-go’ philosophy and we’d agree that her tonal palettes with occasional, bold colour-blocking strike a balance between high-fashion and wearability that has EWdrooling.  Celebrating the female body, no matter what shape or size, Ayad is a designer for real women.