Well as far as executive decisions go, this is one that has seemed to have shocked the vast majority. Alexander Wang’s replacement at Balenciaga has been named and we’re all a little surprised.
Now, don’t get us wrong, we’re not being rude here. It’s just that Demna Gvasalia Replaces Alexander Wang at Balenciaga is not a headline we were expecting. Why? Well, simply because not many have heard of him. Though that said, he is certainly one talented fashion star.
The reason why a cloud of mystery hangs over Demna Gvasalia is because his past work was at a design collective known as Vetements (French word for clothes). It is a label was founded by seven designers who initially remained anonymous because of contractual commitments elsewhere. While they showcased their spring/summer 2016 collection in Paris, it wasn’t in the grand halls of Paris Fashion Week but instead in a Chinese restaurant in the French capitals low-key Northern 11th arrondissement. Vetements isn’t high-fashion, it’s seen as edgy and cool among the style-sets movers and shakers – it’s very different from the haute couture reputation assigned to Cristobel Balenciaga.
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“I wanted to take an expensive silhouette and deliberately subvert the purpose of the garment by using a tacky material,” said Gvasalia in an interview. “It gives it a different energy.”
While it might be a statement that will make most Balenciaga fans nervous that needn’t be the case. While Gvasalia will no doubt breathe new light and fresh energy into Balenciaga, he is still continuing his work with the Vetements brand, where he will be able to produce his more unique designs.
“I’ve already started working on next season for Vetements,” he said. “This is a label and a project that I am committed to for a lifetime.”
We can’t wait to see what the 34-year-old designer has up his sleeve. His first collection for the brand will debut at next season’s autumn/winter shows in Paris.
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